Get talked about
"We deleted 4,000 snapshot tests." Ranked 1 of 6.
CHANGELOG.mdWaiting for your yes
You ship.
Propel sells.
The growth team that reads your code. Give it your website, and your code when you're ready. It finds customers, gets you into AI answers and writes what people share. It only says what it can prove, and nothing goes out without your yes.
Opening soon · Invites go out in order · Nothing goes out without your yes
We ship GitHub Actions support on Tuesday. Get us ready.
- Read this week's changes4s
- Asked three AI assistants about spec tests in CI11s
- Wrote and ranked 6 launch threads1m 08s
- Wrote to 40 QA leads2m 05s
Three pieces are ready, each with its sources. None goes out until you say yes.
Get found
"How do I run spec tests in CI?" Specbot isn't in the answer yet.
README.mdDrafting the page they're missing
Get customers
To 40 QA leads: "Your team writes tests after the bug turns up."
specbot.dev/pricingChecked against your claims
Pick a product like yours
Building got easy.Customers didn't.
You can ship a product in a weekend now. Getting noticed means showing up where people look: search, AI answers, communities, social, their inbox. That takes a whole team. Most builders never hire one, so the product waits.
Propel is that team. It starts with what you built: your website first, your code when you're ready.
It knows your product before it says a word.
Your website says who it's for. Your code says what it does. Propel reads both, and keeps every fact with its source. If it can't point to a source, it won't say it.
See how it worksWho it's for
QA leads who write tests after the bugspecbot.dev
Worth saying
Tests fail when behaviour changes, not markupdocs/why-specs.md
4,000 snapshot tests replaced by 300CHANGELOG.md
Runs in CI in under two minutesREADME.md
What it won't say
"Enterprise-ready": nothing backs it upno source
Then it does the three jobs that bring customers.
All three share what Propel knows about your product.
Get talked about Posts worth sharing, written from what you built. It writes several versions of each post, ranks them against your best work, and shows you the strongest. X and LinkedInRanked against your usualCommunity drafts, you postVideo Open Get talked about Get found Be the answer when people ask AI. It checks what AI assistants say about you, fixes the gaps, and shows whether each fix worked. 6 AI enginesFact checks12 places to publish Open Get found Get customers Find the people who would pay, and talk to them. It finds the people your product is for, writes to each, and sorts the replies. Lists from a sentenceYour own mailboxReplies sorted Open Get customers
Talk to it like a colleague. It works like a team.
Ask for a launch plan, a list of buyers or a competitor teardown. It plans, shares the work out and brings back finished work. You see every step.
We launch on Tuesday. Get us ready.
- Read this week's changes4s
- Wrote the thread, the email, a blog post and a Show HN post1m 12s
- Made a header image18s
Four pieces wait for your yes. The Show HN post is yours to submit.
Find 40 people who'd actually pay for this.
- Found 64 QA leads and scored each one41s
- Wrote to the best 402m 05s
40 emails, each checked. Approved, they go out at a safe pace.
Put our launch on Hacker News.
- Wrote the title, link and first comment9s
- Opened the Hacker News submit page for you1s
Copy them in and press submit. On Hacker News the last click is always yours.
Why did the pricing post do so well?
- Read the results for every channel5s
- Compared it with the last ten pieces8s
It answered a question people search for. Two more like it are drafted.
Writes strategyMakes imagesSorts repliesChecks AI answersIgnores hidden instructionsHands you decks
Watch one release turn into customers.
An example: Specbot ships "runs in GitHub Actions" on a Tuesday. Here is what Propel does, and the one thing it needs from you.
Tue 10:02 · You ask
- Tue 10:02
You ask
You merge "runs in GitHub Actions".
You tell Propel it shipped. Noticing on its own comes later, with Always on.
- Tue 10:20
It reads first
It adds what is new to what it knows.
Three new facts, each with its file.
- Tue 11:00
Get found
AI assistants don't know yet.
Asked about spec tests in CI, they miss Specbot. It drafts the page they need.
- Tue 11:30
Get talked about
Six versions of the launch thread.
Ranked against your best. The top two wait for you.
- Tue 12:10
Get talked about
A 30-second launch video.
Recorded from the real feature, cut to every size.
- Tue 14:00
Get customers
40 emails to QA leads.
Each checked against your claims.
- Wed 08:00
Approvals and limits
Your morning queue.
Nine things. You approve seven, edit one, skip one.
- Fri
Results
What worked, and how it is known.
AI mentions with a range, replies, posts against your usual, and what it learned.
See Results
Example product, times and numbers. Every step is something Propel does.
Click around an example workspaceSlack · #launches
Propel9:41
You pushed "runs in GitHub Actions". I've drafted a thread, a docs page and 40 emails.
Go aheadReview
PropelYesterday
Docs search clicks fell 34% this week. I've drafted a fix.
Example
Later, you won't have to remember to ask.
A release, a competitor's new pricing, a drop in search clicks: with Always on, Propel starts the work and sends you a note. Always on is not in the public beta. It switches on after it. Until then, you ask and it does the work.
- Later: watches your repo, your site, competitors and search numbers
- Later: runs standing jobs on a schedule
- Later: a morning summary by email, and approvals in Slack
It earns the right to act. You decide how far.
Every channel starts with it drafting and you approving. When its work keeps going out exactly as written, it can step up, never past its limit. One bad claim drops it straight back.
Try moving Cold email up the ladder.
4 It runs on its own
3 It posts unless you stop it
2 It drafts, you approve
1 It suggests
Every channel starts at "It drafts, you approve".
Built for people who make things, and the people who sell them.
One growth team for everything you make.
Most tools charge again for every product, so most products get no marketing. Propel looks after all of them from one conversation. Each keeps its own voice and facts. What works for one is the first thing it tries on the next.
Pricing
Pay for the work it does.
Every job has a set price in credits, and you see the cost before anything big starts. Start with a free Growth Audit, no card needed.
See every price Free Growth Audit Free 175 credits, once
Launch $149 / month 2,500 credits a month
Growth $449 / month 9,000 credits a month
Portfolio $999 / month 22,000 credits a month
What things cost, in credits
- A post25
- An article50
- An email to one person6
- Reading your productFree the first time
Questions people ask.
Straight answers, including what it can't do yet.
What is Propel?
Propel is an AI growth team for people who ship software. It reads your website and code, then finds customers, gets you into AI answers and writes posts people share, and it only says what it can prove.
Isn't this just another AI writing tool?
Writing is the easy part. Knowing what's worth saying, and proving it, is hard. Propel's ideas come from what your product does, and each result shapes the next.
How do I know it won't say something untrue?
Every claim must trace to your website, code or docs, and a stale fact is checked again before it goes out. If something slips through, one click takes it down wherever the platform allows, pauses that channel, and makes the mistake a rule. Sent email can't be unsent, so cold email always gives you time to stop it.
Does it post without asking?
Not at first. Every channel starts with it drafting and you approving. It earns more freedom only on results, never past its limit. Anything to a stranger, or that spends money, never runs fully on its own. Posts in your own name wait for you until that channel has earned the right to go on its own.
Do I have to give it my code?
No. Start with your website. Connect GitHub later through a read-only app, so it reads what you ship. It never changes your code. Suggested docs changes, as pull requests for you to merge, come later.
How far along is it?
Propel is new. There are no published customer results yet, and every example here is labelled Example. Video and image ads are built and waiting on their live checks. Paid ads are coming, as each ad platform approves Propel. Interviews with your users and finding people already asking for what you make come later. None is claimed as ready.
I only have one product. Is this for me?
Yes. Everything works for one product. When you ship a second, it starts with what the first taught it.
What are you shipping next?
Propel opens in the coming days. Join the list to get in early. Invites go out in order.
Opening soon · Invites go out in order · Nothing goes out without your yes